Customer Experience and Customer Engagement - 1010 Words

Customer experience and customer engagement Customer experience is replacing quality as the most important element in marketing. (Klaus Maklan, 2013) Great customer experience will encourage customer engagement, which can be understood as a customer’s cognitive, emotional and behavioral interaction with a brand (Hollebeek, 2011). The high customer engagement is directly related to high customer satisfaction, strong customer loyalty and increased word-of-mouth behavior, which all in turn maintain companies’ sustainable competitive advantage and allow they charging higher prices and profit margins than competitors. As said Investment Weekly News (2012) quoted that consumers will pay for the extraordinary customer experience. This†¦show more content†¦When I enter a Apple store, the enthusiastic staff, the beautiful and concise decoration, and the experience of using the real and new launched products make me being excited and being willing to buy something from there. In addition, Apple also possesses a c oncise online store. Customers can easily find the introduction and parameters about every product and make the purchase within a few steps. After the purchase, customer will get the product from nearby physical store or receive at home in a few days. If anything goes wrong with Apple’s products, customer can just book an appointment from online or smartphone apps and Apple Genius bar will solve your problem immediately. In my point of view, Apple’s online shop, smartphone apps, and O2O program are providing customer alternative solutions of reviewing, purchasing, and booking appointments for repairing Apple’s products. Genius bar was set up as a repairing services center. It saves customers’ time by helping them effectively and efficiently. I like using Genius bar, because almost every time I used it, my problem was solved very well within an acceptable days. Sometimes it may exceed my expectation. Like once. I booked a Genius bar appointment because sof tware in my mac crashed several times, and they at last gave me a new hard disk and mainboard for free. Apple always conducts training workshops for better using iPad, iPhone, Mac, and specific Apple software. It also provides one to one workshops forShow MoreRelatedHow Your Company Can Improve Customer Engagement With Emotional Intelligence Essay1029 Words   |  5 Pagesbusiness. Customers buy your products based on how they feel. And that feeling focuses on how your employees treat them, the quality of your product, and even your brand’s culture. The shopping experience matters to buyers. Studies unveil that 55% of consumers would pay more for a better customer experience. It all starts with recognizing your customers’ emotions to drive engagement. â€Å"More customer interactions across more touch points are shaping the degree of engagement a customer feels withRead MoreWhy Is Customer Experience Is At The Heart Of Digital Transformation?1451 Words   |  6 PagesWhy is Customer experience is at the Heart of Digital Transformation? Hook: With the age of the customer upon us, how can businesses provide a frictionless customer experience? One of the major benefits of the digital transformation is the ability for businesses to achieve a much closer relationship with the customer. Businesses must make critical adjustments to their customer experiences that align with the digital shift to remain relevant in the eyes of the customers, partners and employees.Read MoreCustomer Engagement Is Vital For Saas Success1186 Words   |  5 Pages Customers desire experiences, not transactions. In a world full of distractions, engaging customers beyond the typical purchasing routine is vital for SaaS success. And B2B consumers crave unparalleled engagement. They want personalized advice, solution-oriented features, and revenue-generating products. An IBM annual survey noted that â€Å"as many as 65% believe customer engagement will be the primary driver of growth going forward.† Analytics is one of few ways to gain insights to meet yourRead MoreFactors That Affect The Overall Success Of Cloud Computing Essay1247 Words   |  5 Pages «OPPORTUNITY_ACCOUNT » (â€Å"Customer†) hereby engages Sigma Solutions (â€Å"Sigma†) to perform the services specified herein (the â€Å"Services†). While the public cloud has many potential advantages there are several factors that affect the overall success of cloud computing. Customer is considering the migration of some workloads to a cloud provider, and they seek knowledge and experience with assessing the fit and feasibility of these applications. PROJECT GOALS The outcome of this Application assessmentRead MoreUse Of Social Media Platforms On Consumer Behavior1435 Words   |  6 Pagesresearch (Cao et al.; Day, 1997; Huizingh, 2000; Iyer, 2001; Katerattanakul Siau, 1999; Ou Sia; Zhang von Dran) has found that information is highly important to the development of a company’s website to draw in and continue to attract online customers. Interacting with information is described as the â€Å"process people use in interacting with content† (Toms, 2002). If a brand post contains information about the brand or product, then the brand fans’ motivations to participate or consume the contentRead MoreVision And Mission Objectives Of Cummins891 Words   |  4 Pagesofferings. The adaptation of the newest technologies make Cummins very attractive to its customers. The renewed commitment to being the first to market with the best products will drive Cummins success with innovative solutions that exceeds customers’ expect ations. It will be important for Cummins to meet the needs of its loyal customers, while also developing groundbreaking ways to meet the needs of new customers. Cummins faces a critical threat to its continued success. In 2013 a single supplierRead MoreJob Satisfaction And Customer Satisfaction847 Words   |  4 Pagesregards to their customer service as it impacted the customer experience. Every great company has went through many obstacles but it is all about how the organization overcomes those obstacles. The key towards success was not built over night but over time for a successful future. Good introductory paragraph Job Satisfaction and Customer Satisfaction Good use of headings; One of the business problems that has been identified by Comcast is providing a great customer experience. In the past ComcastRead MoreSocial Media Networks Essay599 Words   |  3 Pagesusers are not active giving other customers information about products or services experienced by them, although expert communicator group users are actively engaged in marketing-related activities. Opinion seekers avidly consume the opinions of others because they need information to help them make decisions and they find the opinions of others trustworthy and easy to use. It is important therefore, to understand how consumers’ engagement and brand engagement affect people behaviours and contributeRead MoreReinforcing Hit Rates With Utilization Of Customer Stratification1227 Words   |  5 PagesReinforcing Hit Rates with Utilization of Customer Stratification: A Review of the Literature By: William G. Castillo Introduction: Protect Controls Incorporated (PCI) is a privately owned power control building manufacturer located in Conroe, Texas and has been in business for over 40 years. Fiscal 2014 gross sales revenue figures were nearly $49 Million (USD) however the Vice President of Sales Operations has identified that the quotation-to-job (hit) rate has incrementally decreased since 2012Read MoreHow Online Brand Communication And Customer Engagement Influence A Consumer s Decision Purchase872 Words   |  4 PagesResearch Question: â€Å"How online brand communication and customer engagement influence a consumer’s decision purchase.† The marketing strategy of branding is not a new concept. A company’s brand is not a logo, or a tag line, but rather the relationship it has with its customer base, it is in essence not how a company defines itself – but how the public defines it. With every interaction and every customer touch point a business shapes its brand identity, and participants in this exchange are known

The Effects of Color on Personality and Relationships Essay

The Effects of Color on Personality and Relationships When dealing with interpersonal relationships people’s personalities are a large part of how people get along. When you meet a new person you may say that you â€Å"hit it off† or that â€Å"you just clicked†; this is due to how each other’s personalities coincide with one another’s. People’s personalities are impacted by there surroundings. This paper will discuss how color affects people’s moods and personalities. All people are affected by their surroundings. Emily Landen after a pilgrimage to several third world countries stated, â€Å"the children were so malnourished that it made me physically ill to continue to be around them everyday.† This is just a brief example of how one’s†¦show more content†¦Colors have subtle effects on our moods everyday. Psychologists have long since theorized that peoples preferences for color and color mixes have deep physiological affects on you mood or feeling. In fact, re search does suggest that color can affect your being and that your choice of color or combinations of color is significant to your mood. An example of this is that healthy people will prefer colors and color mixtures that reflect their health both physically and mentally. Furthermore, your color preferences are not necessarily fixed and that they will vary even within a given day depending on your mood. An evaluation of what each color must be made. The uses of color have spanned many area. Color has been used for years in medical treatments around the world. Before we can discuss how these colors affect us we must first examine what each color represents independently. Red is the color of energy, vitality and power. It is used for burning out cancer, drying up weeping sores or wounds, etc.; it will warm cold areas to reduce pain. Red is a powerful healing agent for healing diseases of the blood and circulation. It will help with depression. Red is not to be used on people with high blood pressure or anxiety. If you stay under the red ray too long or are exposed to red for a considerable time it will make you very agitated or even aggressive. Orange is also a color of energy. It is used to increase immunity, to increaseShow MoreRelated One Nation Under God Essay861 Words   |  4 Pagesbackground,quot; which vaguely describes our personality. Many other organizations prefer to ask about race, but when we inquired for our ethnic background, we should think about how and why it would be of any concern if we are considered equal under God. And when asked for ethnic background, we should wonder why the selections are merely categorized by color of skin, rather than precise nationality. How can we be equal in America, yet be judged by the color of our skin? The truth is, we are deceivedRead MoreSocial Psychology As A Whole1509 Words   |  7 Pageswith, and the person of romantic interest for the main person. The colors that are in every person’s ‘brain’ in the groups (including the main individual) is the person’s personality and individual self. All of these parts show different aspects of social psychology. The first person on the left hand side represents an individual in their true form. In the female’s head there is a brain and the swirls of color represents her personality and shows her true self. Therefore, this does not show how sheRead MoreLowry s True Colors System861 Words   |  4 Pagesabout Lowry’s True Colors system, I immediately assumed that the results of this quiz would have little to no effect on my understanding of not only my personality type and behavioral style, but others as well. After completing this quiz, I can honestly say that my initial assumption was utterly wrong. Admittedly, my opinion was altered when I received a high score of 19 in the blue color spectrum category, and was able to affiliate almost all of the general descriptions of the color blue with myselfRead MoreToni Morrison s Beloved Are All Too Familiar With Inequality1285 Words   |  6 Pagesaffected because of the involuntary conflict. Toni Morrison’s Beloved strongly i llustrates how inequality, unfair treatment due to race, and the effects of slavery all work together to change one’s personality, alter relationships, and influence how blacks are treated in society. The unequal status and treatment of people of color can influence personalities. Constant reminders of differences can negatively affect the psyche. With this in mind, after years of being shamed for differences, one mustRead MoreThe Relationship Between Warm Colors and Positive Mood 871 Words   |  4 PagesThis research is important because every day we have to make choices that include choosing a color when for example we decide what shade of makeup to use, what color of clothes to buy or decide what color to paint a wall. Even it has been proved that people often associate their mood with a specific color. Some frequently responses when a person is feeling sad is to describe it as â€Å"feeling blue† or when a person fall in love is common to hear that now this person view the world through â€Å"rose-coloredRead MoreColor and Mood1595 Words   |  7 Pagesmanipulation of the color of questionnaire had no effect on mood. However, there was an effect of time of day on m ood as well as an effect of gender on mood. The results did not support the main hypothesis that different colors would elicit different moods. Thus, this study found no support for the prediction that brighter colors would elicit positive moods, whereas less bright colors would elicit negative moods. These results do not support past research findings that brighter colors tend to elicitRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1559 Words   |  7 Pagesthe world, color is important. Color allows the expression of the people’s inner, true self. Color allows the expression of society’s forced image onto the people. Color allows one to be honest and truthful, yet hidden and sheltered. Color is our personality and who we are. Color challenges how far we can step out of the norm while still being accepted. Color is our own definition of ourselves, and yet it is open for interpretation. In Nathaniel Hawthorne’s novel, The Scarlet Letter, color and howRead MoreBrand Personality1340 Words   |  6 PagesBrand Personality Definition Have you recently come across statements like â€Å"Brand X is rugged and macho with a spirit of adventure and freedom† or â€Å"Brand Y is stylish, trendy, younger and competitively priced†? These are some statements that tell about what is the personality of the brand in the minds of the consumers. Aaker defines Brand personality as ‘a set of human characteristics associated with the brand’. Brand personality is formed when the brand is personified or given some human traitsRead MoreNature vs. Nurture1218 Words   |  5 Pagesdivorcing parents. Sharon grew up in Boston to a socialite mother while Susan grew up in California on her father’s ranch. Sharon had structure while Susan’s life was very laid back. They looked the same and liked many of the same things, yet their personalities were very different. What is responsible for these differences? Is it simply that they are two different people with different interests and preferences? Or did the environments that they grew up in play a part in making who they are? In the natureRead MoreAnalysis Of Mikhall Kalotozov s I Am Cuba Loose A Sense Of What Of The Meaning Of Life1325 Words   |  6 Pageshave sex. The color black can be a mysterious color but it is also related to death or fear. The color t ypically worn at funerals is black because that is the way it has always been since the Roman Empire first started the trend then everyone soon then jumped on the wagon. When she says she is scared, she is seen in a spaghetti strap black dress wearing a crucifix around her neck. The black dress could be a reference to the fact that her innocence has died along with her personality and identity.

First and Second World Wars and Women Enfranchisement Free Essays

Abstract: In this essay I plan to explore how the national patriotism engendered by the outbreak of the First and Second World Wars may have been more effective in achieving women’s suffrage than the comparatively impotent methods attempted prior by Millicent Fawcett and Emmeline Pankhurst. I will be studying the social perception of women before, during and after the wars, and comparing these views to gender treatments enacted in other countries. As a capricious issue spanning many decades and with no definitive date at which women’s enfranchisement was granted, I consider this to be an intriguing subject, and potentially a positive outcome that can be drawn from the bleak horrors of the war-time period. We will write a custom essay sample on First and Second World Wars and Women Enfranchisement or any similar topic only for you Order Now To ensure an objective analysis of this matter I have utilized a range of source material, including both detached, encyclopaedic annals of the topic, as well as more emotive diatribes from the women this subject personally affected. Introduction: â€Å"The war that has traditionally been defined as an apocalypse of masculinism seems to have led to an apotheosis of femaleness† (Gilbert 1983: p.424-425) Little erodes the order of a status quo quite like war, a time where superficial social prejudices must be cast aside in order to unite in the name of preserving national identity. They can be regarded as â€Å"discontinuities†, moments or periods where â€Å"assumptions, rules or possibilities are so altered by events that the future, whatever it proves to be, cannot be the same as the past† (Butler and Bonnett 2007: p.18), and the two World Wars that stretched European and American resources and willpower to their most taut serve as archetypes of this rule. The assassination of Austrian Archduke Franz Ferdinand by Serbian Nationalist Gavrilo Princip in 1914 led to events which would leave European nations at their most insecure. World War I consumed over 70 million military personnel, and the Second World War 100 million, separated by an uneasy 21 year truce under the precarious demands of the Treaty of Versailles. It is unsurprising, then, that with all manpower mobi lized in battle, and the manufacture of military resources at their most crucial, that gender discriminations should be lifted, and for women to be provided the same opportunities as men. This did not just result in increased aggregates of steel and munitions – this epitomized the change women had been actively pursuing for almost 50 years. Chapter 1 – The Suffragettes: The struggle for women’s suffrage had been prevalent since the inauguration of the 1832 Reform Act which prohibited women from voting, but until the outbreak of the First World War campaigns had been largely ineffectual. This was likely due to the contrasting extremist approaches undertaken by the two leaders of the Women’s Social and Political Union during this period; Millicent Fawcett believed in the merits of a patient, non-violent protest which, though maintaining a composed logic to the women’s arguments, simply was not forceful enough to convince the men in Parliament to allow women into the electoral process, and Emmeline Pankhurst who took control in 1903 encouraged militant tactics, including arson, hunger strikes and violent demonstrations, significantly raising influential attention, but proportionately more controversy to the cause. Whilst it is fair to say that campaigns for women’s enfranchisement have been controversial since their inceptio n, taking the form of Mary Wollstonecraft’s 1792 treatise ‘A Vindication of the Rights of Women’ , feminist propaganda which â€Å"earned her considerable criticism as she dared to acknowledge the existence of women’s sexual desires† (Shukla 2006: p.7), the actions under the Pankhursts were amongst the most combative, forcing the Government to pass the Cat and Mouse Act which permitted the force feeding and imprisonment of those women undertaking hunger strikes. The suffrage efforts were disbanded by Pankhurst at the outbreak of the First World War, deeming it more important to conserve a robust nationalistic stance supporting the British government, and it was actually in working in the war effort that women proved the redundancy of sexual prejudice that they had been campaigning against. Chapter 2 – War-time efforts: World War I saw a significant shortage of British manpower, and hence with the majority of able-bodied men embroiled in conflict, it fell to the women to take on stereotypically masculine roles. The ability of women to comfortably tackle physically demanding jobs in ship yards, steel mills, foundries and munitions plants, â€Å"exercising springs of resourcefulness and courage without showing off or indulging in macho behaviour† (Stikker 2002: p.209), revolutionized the perception of what women were capable of achieving. Under the iconic image of Rosie the Riveter, garbed in work overalls and polka-dot bandana, women were motivated towards and celebrated for â€Å"their ability to excel in a man’s world† (Butler and Bonnett 2007: p.12), not only in labour-intense positions of production, but also economic roles such as bank-tellers and cashiers, as well as the millions more who volunteered through the Red Cross and other such organizations. Meanwhile, the prior e fforts of the Suffragettes had almost been forgotten amongst the newfound sense of national allegiance, which had the WSPU replacing their published The Suffragette journal with Britannia. In recognition of the efforts exerted by women during this period, in 1918 an act was granted that allowed female householders and graduates to vote, and full suffrage to all women was endorsed in the United Kingdom 10 years later. With women’s enfranchisement already solidly grounded by 1939, the Second World War allowed an even greater permeation of women into men’s roles, with female patrols being absorbed into First World Metropolitan Police Officers, giving â€Å"women police the chance to show that they were capable of performing every type of duty† (Majumdar 2005: p.146). The World Wars, then, were vastly more effective in securing women’s rights in Britain than the preceding Suffragette demonstrations. Chapter 3 – Women’s rights elsewhere: In other nations, however, women’s independence was not so permanent. Russia, for instance, saw Lenin and then Stalin appointing women to high status roles concerning family matters, only to have the male-orientated hierarchy abolish these policies in 1929 once their practicality had been exhausted. Mussolini promised improvements for women in Italy, but limited within a Catholic, family-centred ideology, making it inarguably evident that â€Å"he considered women different to men†, and only permitting Fasci Femminili, the women’s wing of the Fascist party, authority over â€Å"women’s issues† (Stikker 2002: p.211). Germany, meanwhile, was too overwhelmed following the First World War by the severe retributions enforced by the Treaty of Versailles, and thus attributed little significance to the consideration of women’s issues. Although Hitler during World War II asserted the value of women in the maintenance of an Aryan race, all matters of w omen and motherhood within the Nazi party regime were ultimately under male leadership. Consequently it seems reasonable to believe that the supposed recognition of women by these States actually possessed greater imperial motives – women’s labour was utilized not to equalize employment opportunities but rather â€Å"to supply cheap labour for their†¦ economies, to back their military build-up and to add their demographic ‘weight’ in Europe†, and their â€Å"exaltation of motherhood† was actually in response to a ‘population problem’ harboured by the nations, attempting to counter declining birth rates which had arisen from increased practice of contraception and family planning. Once feminine value had depleted, it was back to the â€Å"macho nature of totalitarian systems† (Stikker 2002: p.212). Conclusion: Although other nations may have disbanded positions of female power, Britain maintained gender equality as a direct response to women’s efforts during the war. Whilst it is true that as post-war manpower returned to swell employment figures many women lost their jobs to the pre-existing male masses, the critical part they played was not forgotten and served as a paradigm for the attitude towards women’s working roles. Although wartime women succeeded in achieving suffrage as well as equal employment opportunities, it was really the next generation of women who could appreciate this social change. Returning to domesticity, women never neglected the â€Å"economic hardship and social disruption during the Depression and World War II† and, wary of what the capricious future might hold, subsequently â€Å"encouraged their daughters to attend college and acquire employment skills† (Butler and Bonnett 2007: p.16). As a result, the current state of British gender isonomy can be traced back to the industrious efforts of women during the First and Second World Wars, periods when the nation could not afford to be discriminatory, and women were first allowed a true opportunity to demonstrate their capabilities. Bibliography: Bonnet, K. and Butler, M., 2007. Rosie’s Daughters: The â€Å"First Woman To† Generation tells its story. Iaso Books. Gilbert, S.M., 1983. Soldier’s Heart: Literary Men, Literary Women, and the Great War. Signs: University of Chicago Press. Majumdar, M., 2005. Encyclopaedia of Gender Equality through Women Empowerment. Sarup Sons. Shukla, B.A., 2006. Women on Women: A feminist study. Sarup Sons. Stikker, A., 2002. Closing the gap: Exploring the history of gender relations. How to cite First and Second World Wars and Women Enfranchisement, Essay examples

How heredity and environment shap us free essay sample

Why am I so cold? Despite that numerous evidence have shown that nature and nurture are both responsible for the development of our personality, the nature and nurture concepts still stir up a lot of controversy. It is more important to know not to focus on how each affects us independently, but rather how they both interact with one another to create the unique individuals that we are. We each have different experiences as to the amount of effectiveness nature or nurture has in shaping us. When it comes to my own personality, I know that it has been greatly affected by nurture. The ancient nature vs. nurture controversy pertains to the discussion whether our personality is an aspect that is predetermined by our genes (the nature theory), or is it the environment, for example experiences and learning processes, that make us behave the way we do (the nurture theory). Evidence has proven that both nature and nurture affect our personality. We are born with certain abilities and traits and nurture takes these inborn tendencies to mold us as we experience life, learn new things and gradually mature. The question is now how much of our personality is influenced by genes and how much by the environment. It is an endless discussion that has been going on for years and yet might still rage on for many years to come. Supporters of nature say that personality has been passed down through our genes from generation to generation. Children, for example, resemble their parents by their physical appearance (like the same eye color, double chin, or skin complexion) and also by their more abstract traits (such as intelligence, extroversion, or aggression), and are also automatically in the future more susceptible to the same diseases as their parents (such as hypertension and diabetes mellitus). Joseph Le Doux, an author and professor of neural science at the New York University Center for Neural Science, points out in his article â€Å"Nature vs. Nurture: the Pendulum Still Swings with Plenty of Momentum† that the importance of genes has been proven with animals as well, for example, the way animal breeders utilize a process called controlled mating to breed dogs to get a desired behavior (1). Dogs are supposedly hunters until domesticated from the grey wolves thousands of years ago. Many breeds have been created since then to accommodate humans as herders, to pull loads, for protection, to assist police with investigations, to aid handicapped individuals or just for companionship. These dogs have been bred under close supervision and with a great amount of care through several generations to get the desired behavior. Furthermore, in an article â€Å"Nature vs. Nurture? Please don’t ask,† Mark Henderson, a Science Editor of The Times, mentions an experiment involving identical and fraternal twins. Fraternal twins were used because they are on a genetic level the closest related to one another than regular siblings. Both kinds of twins share the same environment. The results show that the identical twins share the same characteristics while the fraternal twins show less similarity with each other. The reason for this is because identical twins share their entire DNA and the fraternal twins share only half (2-3). This experiment is another indication that personality is innate. An additional supporting argument is by Steven Pinker, an experimental psychologist, linguist, author and professor at Harvard College, who states in his book The Blank Slate that people are born with skills and aspects of personality that can only be the result of heredity, for example, the capability of children to learn a language so easily must have an innate connection (148). Children have the ability for easy language acquisition, because of the unique structure of the speak organs that we humans possess. They have the ability to learn to speak very quickly, being that they have a vocabulary of 2000 words at age 5, which will double at the age of 7. Besides, language is unique to humans and that can only be because of inherited genes. Supporters of nurture say that we develop a personality as we live through life by experience, learning and interactions with our environment. What we inherit can change over time, for example, the influence that parents have on us when we were children and probably still even now as adults. They have taught us manners that we are expected to apply to our lives. If we were to act rude, punishment would be the tool to get us to the right path. This shows that synaptic plasticity is important in the development of our personality. People are born with preprogrammed synaptic links that are connected with each other in order for the brain to communicate. As we grow through life, we go through different experiences, which alter (either changing or improving) the synaptic links to accommodate us. This is called synaptic plasticity, a process that results in a change in behavior (Le Doux 1). At some point it was also thought that we are born blank slates, meaning that we are born without innate traits in our minds (completely empty minds). Our knowledge will come from experience from our parents and society as we grow each day (Pinker 148). When a baby is born, for example, we can shape it to become anything we want from a doctor to the most infamous thief on earth. There are no genetics involved but just an influencing environment. Research and experiment also believe that our childhood experiences and learning processes throughout life determine our mindset (Henderson 3). Identical twins, for example, actually rarely share 100 per cent of their DNA with each other and that their IQ scores only show around 70 percent similarity. This is an indication that there must be another factor (nurture) besides inheritance that plays a role in the development of our personality. When compared to my parents, I can see that nature has an input in my physical traits and personality as well. I am definitely a split image of my mother; we both have broad shoulders, wavy black hair, high cheekbones, slanted eyes, and a round face. Other than having the same shape hands and freckles, my father and I do not have a lot in common physically. My brother on the other hand resembles my father more. The only physical trait that my brother and I have in common is the slanted eyes. Attitudes like friendliness, generosity, loyalty, honesty, respectfulness, and thoughtfulness towards others are characteristics that I have in common with my brother and my parents. I am also very humble, caring, modest and kind like my mother. When it comes to nurture I see that in my case it’s noticeable that I have other personality traits which I cannot find on either my parents or my brother, such as ambition, determination, and awareness of opportunities. I can see clear similarities in personality between my brother and my parents. They, for example, take life with a grain of salt, living a laid back life surrounded by friends and engaging in parties, while I am constantly worrying about the future and finding ways on how to improve my life and secure my and my children’s future. Even though, my brother and I are born from and raised by the same parents, yet we do not have the same personality. The only difference between he and I is that my brother has stayed with my parents for a much longer time than I did. I had a great desire for independence and went on my own when I was only 18 years old. My environment changed and I was exposed to different experiences from which I have learned so much more and which have changed my perception about life over time. As I matured in life, I also notice that I have become less friendly and less trustworthy of people. One example is that I was a friendly individual before I came to the United States. I always had a smile on my face and knew everyone and everyone knew me. As soon as I got to New York City, I realized that I had to change the way I was. I was very depressed because I did not understand why I could not just be myself. After carefully observing my environment, I learned that being too friendly in New York City unfortunately only makes me an easier target to crime. My personality has changed from being friendly and trustworthy to less friendly and more guarded due to survival. Nature and nurture shape us to who we are today, but nurture does more of the work than nature. We are born with a set of traits, which lay the foundation to the individuals we are and any new trait would be impossible to experience unless there is change to our genetic material. These inherited traits are constantly changing as we grow older, because the environment influences us by altering and developing us even more over time. Henderson agrees that â€Å"Nature works through nurture, and nurture through nature, to shape our personalities, aptitudes, health and behaviour† (3). We need both to make us who we are, because they definitely go hand in hand. As I look at myself now and revisit my experiences from the very first day that I can remember to the present, I admit that nature is just as important as nurture in developing the woman that I am today. In my particular case it is obvious and fair to say that the environment I have been exposed to throughout my life impacted me more than nature actually did, and will still do so as long as I live. After all said and done, people will still have their own opinion about nature and nurture, which means that this debate will last for a (long) while. It is quite clear that personality is indeed caused by genes and environment, not individually, but together as proven. A gene though may make us behave a certain way, but it does not make us do things. Don’t we still have the option to choose who we want to be when we grow up?